In the event you Google “Halland”, you’ll in all probability not discover outcomes or pictures of the Swedish area, residence to round 300,000 individuals.
As an alternative, the search engine will ask “did you imply Haaland?”
Norwegian striker Erling Haaland has lit up the Premier League for his new membership Manchester Metropolis this season, with an astonishing 22 objectives in simply 15 video games.
However his footballing prowess is likely to be overshadowing native tourism in Norway’s neighbour Sweden.
Jimmy Sandberg, the tourism director for Go to Halland, has grow to be annoyed that the area is being buried on-line.
Sandberg has written an open letter, calling on soccer supporters and on-line customers alike to ensure they differentiate their spelling.
“Expensive soccer followers of the world, We have now an issue. Erling Haalands reputation, and a spelling error, is drowning out our beloved Swedish area of Halland on the web proper now. So please, Haaland followers: give us our hashtag again!” wrote Sandberg.
The tourism director went on to say that that to his despair, “efforts to advertise Halland have disappeared.”
“If nothing is completed, we concern that our beloved area is vulnerable to turning into a forgotten Atlantis, a spot that’s solely recognized in historical historical past and scriptures.”
On-line feedback have been supportive of the vacationer board’s effort to advertise the area, on Sweden’s west coast.
“Make Halland nice once more!” wrote one particular person, whereas one other stated “Perhaps #haaland will #visithalland and assist make clear the distinction between the attractive recreation vs. the attractive area.”
In response to TripAdvisor, vacationers who come to the area can take pleasure in walks alongside the coast — or go to museums, seashores and conventional Swedish farms.
Go to Halland has invited Erling Haaland to affix his fellow Norwegian holidaymakers and go to Halland this summer season.