If you happen to Google “Halland”, you’ll most likely not discover outcomes or photos of the Swedish area, house to round 300,000 folks.
As an alternative, the search engine will ask “did you imply Haaland?”
Norwegian striker Erling Haaland has lit up the Premier League for his new membership Manchester Metropolis this season, with an astonishing 22 objectives in simply 15 video games.
However his footballing prowess may be overshadowing native tourism in Norway’s neighbour Sweden.
Jimmy Sandberg, the tourism director for Go to Halland, has grow to be annoyed that the area is being buried on-line.
Sandberg has written an open letter, calling on soccer supporters and on-line customers alike to ensure they differentiate their spelling.
“Pricey soccer followers of the world, Now we have an issue. Erling Haalands recognition, and a spelling error, is drowning out our beloved Swedish area of Halland on the web proper now. So please, Haaland followers: give us our hashtag again!” wrote Sandberg.
The tourism director went on to say that that to his despair, “efforts to advertise Halland have disappeared.”
“If nothing is finished, we worry that our beloved area is liable to changing into a forgotten Atlantis, a spot that’s solely identified in historic historical past and scriptures.”
On-line feedback have been supportive of the vacationer board’s effort to advertise the area, on Sweden’s west coast.
“Make Halland nice once more!” wrote one particular person, whereas one other mentioned “Perhaps #haaland will #visithalland and assist make clear the distinction between the gorgeous sport vs. the gorgeous area.”
In accordance with TripAdvisor, vacationers who come to the area can take pleasure in walks alongside the coast — or go to museums, seashores and conventional Swedish farms.
Go to Halland has invited Erling Haaland to affix his fellow Norwegian holidaymakers and go to Halland this summer time.